Digital advertising solutions at fuel stations provided by Indoor Media

[demographics at Shell stations in Poland]

Who visits Shell stations?

Based on the Justtag study

Shell Poland fuel stations are visited by customers with diverse demographic profiles, which allows our advertising media to reach a wide audience. Analysis shows that the largest groups of customers are aged 25–34 and 45–54. This is a dynamic and active group that frequently uses fuel station services during their daily commutes. It is also worth noting that women visit our stations more often than men, opening additional opportunities to reach the premium consumer segment. Most customers are employed, indicating their high activity levels and regular use of services such as purchasing fuel, beverages, and food. Thanks to the diversity of our clientele, advertising at Shell stations enables precise targeting of the desired audience and effective use of advertising space.

Audience share by age groups

Audience share by gender