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Indoor Media on the IAB Poland Interactive Map
We are pleased to announce that Indoor Media has been included on the interactive map of digital & retail media market players prepared by IAB Poland. Our presence on this map is an important recognition for us and a confirmation of the direction in which we have been consistently developing for years.
The IAB Poland map is an initiative that clearly organizes the rapidly growing digital marketing market in Poland. It highlights key players operating in areas such as online, mobile, e-commerce, as well as retail media and in-store DOOH – channels that are increasingly significant in brand communication strategies.
For Indoor Media, being featured on the IAB Poland map is an important signal that advertising in physical points of sale, particularly retail media and Digital Out of Home (DOOH), is today an integral part of the digital marketing ecosystem, functioning on par with online, mobile, and e-commerce channels.
Modern in-store DOOH formats enable brands to reach consumers at a crucial moment in the purchase journey – directly before the purchasing decision. The combination of data, digital technology, and precise targeting makes retail media more than just a reach tool; it becomes a fully-fledged performance and branding tool.
We would like to thank IAB Poland for this initiative, which not only organizes the market but also supports industry transparency and helps advertisers and business partners navigate the rapidly evolving digital & retail media ecosystem. Such efforts promote trust, standardization, and the further professional development of the market.